In honor of National Bosses Day, we delve into a candid conversation with our dynamic founder, Brooke Chhina. She discusses the essence behind Conceited, shares invaluable insights into eCommerce marketing, and provides a unique perspective on entrepreneurship during challenging times.
Lemon: Brooke, the name “Conceited” is an homage to Remy Ma’s song. How does this resonate with your brand’s ethos?
Brooke: Remy Ma’s “Conceited” was a constant during my Cosmetology studies. The song’s mantra – recognizing and celebrating one’s achievements – translates seamlessly into our agency’s philosophy. We encourage entrepreneurs to acknowledge and take pride in every inch of their growth journey.
Lemon: What’s Conceited’s unique approach when partnering with brands?
Brooke: We adapt to our clients’ needs. Whether it’s revamping online presence, migrating to new platforms, or closely collaborating with clients’ teams, our focus remains on delivering lasting value. The crux is to foster a partnership, not just a service-provider relationship. We thrive when brands are keen to actively collaborate with us.
Lemon: Who’s your primary target audience?
Brooke: Our sweet spot is eCommerce brands and service-centric businesses that are keen on elevating their digital footprint and streamlining their sales, marketing, and customer support functions.
Lemon: What inspired you to transition from employee to entrepreneur?
Brooke: My collegiate focus on entrepreneurship and an early career business plan for “Conceited” had sown the seeds. My time in the digital marketing realm solidified my belief that with the right ethos and commitment, I could make a meaningful impact. The pandemic was more of a reflection phase than a deterrent; it propelled me to realize my entrepreneurial vision.
Lemon: Navigating entrepreneurship during the pandemic sounds daunting. Any tips?
Brooke: There’s no perfect time to dive into entrepreneurship. Solid research and a robust business foundation can pave the way for success even in uncertain times. Resources are aplenty; leveraging them effectively is the key.
Lemon: In today’s saturated market, what differentiates businesses?
Brooke: The core “why” behind a business is its beacon. This intrinsic motivation offers a solid foundation that ensures genuine value addition for customers.
Lemon: eCommerce businesses face myriad challenges. Any pressing ones they should address?
Brooke: Post-pandemic sales dynamics and understanding customer behavior necessitate a centralized platform for clear insights. Instead of diversifying into multiple tools, consolidating into a robust CRM platform can yield better financial and operational outcomes.
Lemon: What’s the most vital tool for eCommerce brands?
Brooke: A comprehensive CRM tool that offers clarity on customer outreach, segmentation, and seamless support management.
Lemon: Your association with HubSpot Solutions seems significant. Could you shed some light?
Brooke: As a HubSpot Solutions Partner, Conceited empowers businesses to harness a one-stop solution for marketing, sales, and customer support, ensuring efficiency and affordability.
Lemon: From an agency standpoint, any pointers on identifying potential misalignments?
Brooke: Clarity on expectations is paramount. Beware of agencies touting “secret formulas” or advocating scattergun strategies. Effective marketing is about laying a solid foundation and iterative testing, not seeking shortcuts.
Lemon: Conceited has witnessed impressive growth. What’s the road ahead?
Brooke: Our vision encompasses more remote career opportunities, a nurturing environment for learning and growth, an expanded multifaceted team, and an ever-growing roster of satisfied clients.