The festive period is right around the corner, and it’s high time businesses spruce up their holiday marketing strategies. With intense competition during the holidays, a well-structured marketing plan is crucial. Remember, during this season, every brand vies for the attention of consumers; a lukewarm approach won’t make the cut.
Conceited Marketing presents the Ultimate Guide to Holiday Marketing, aiming to be the cornerstone of your festive marketing endeavors.
Be Proactive, Plan Early
Early planning is the linchpin of success. As per the National Retail Federation (NRF), almost 40% of shoppers kickstart their festive shopping even before Halloween. October’s almost here, signaling that your marketing strategies should already be in motion.
Key Dates to Remember
Strategizing around major holidays can give you an edge. Here are some pivotal US holidays to mark on your calendar:
- Labor Day – 9/4
- Halloween – 10/31
- Veteran’s Day – 11/11
- Thanksgiving – 11/23
- Black Friday – 11/24
- Cyber Monday – 11/27
- Christmas – 12/25
- New Year’s – 1/1
Tailor your marketing around these dates, but also consider other significant days that resonate with your specific audience.
Identify Effective Marketing Avenues
Leveraging the right digital platforms can substantially amplify your holiday results. While all channels have their significance, two often underrated ones stand out:
Email Marketing: Despite evolving digital landscapes, email remains a marketing stalwart. With the holidays turning consumers into busy bees, their inboxes become their go-to for festive offers. Ensure your emails spotlight your exclusive deals, special events, or festive products.
SMS Marketing: The potency of SMS marketing, when used judiciously, is undeniable. Consider these stats:
- Astounding 95-98% open rates
- Swift 90-second response times on average
- Over half, 54% of consumers prefer promotions through text
These figures affirm SMS’s efficacy in grabbing your audience’s attention.
Strategic Audience Segmentation
Crafting personalized messages enhances engagement. Segment your audience based on:
- New clientele
- Dormant customers (No purchases in the last 30, 60, or 90 days)
- High spenders (above $1,000)
- Proximity to your business (within 20 miles)
By tailoring your campaigns, you stand a better chance at boosting your marketing return on investment (ROI).
Collaborate with Experts
While the above tips lay a robust foundation, collaborating with a seasoned marketing agency can elevate your campaigns. Why shoulder all the stress? Rely on a team with a proven track record. Conceited Marketing, with its prowess in SMS and email marketing, is primed to skyrocket your holiday marketing endeavors, emphasizing tangible outcomes.
Considering a collaboration? Book a no-obligation consultation with us and let’s transform your marketing aspirations into tangible triumphs.