Email Marketing Agency Untitled-design-2022-01-19T165513.011 Cannabis SMS Marketing Guide: Best Practices and Tips

Cannabis SMS Marketing Guide: Best Practices and Tips

Navigating the world of SMS marketing within the cannabis sector can be challenging. With its legal status fluctuating across states and its federal restrictions, businesses are often left with pressing questions. The experts at Conceited Marketing are here to clarify the mist surrounding this powerful marketing tool.

Is SMS Marketing Feasible for Cannabis Businesses?

Absolutely! Despite specific rules surrounding SMS campaigns, it’s a formidable tool for cannabis promotion. A brief look at these compelling statistics affirms its effectiveness:

  • Outstanding 95-98% open rates
  • Quick 90-second average response time
  • Over half (54%) of consumers express interest in promotional text messages

Clearly, SMS is not just an option; it’s a preference.

Why Should Cannabis Brands Choose SMS Marketing?

Reflect on this: How often are you apart from your phone? Our daily routines are peppered with habitual phone checks. This constant accessibility makes SMS an optimal avenue for reaching customers directly. Don’t miss this impactful marketing opportunity.

Essential Considerations for SMS Marketing in Cannabis

Being informed about the legal framework for SMS marketing is crucial. Here are the key guidelines:

  1. Regulation Under SHAFT: Cannabis, including CBD, falls under SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco) which are stringently regulated by CTIA and individual states. Grasping these restrictions is crucial for smooth operations.
  2. Legal Governance: Agencies like the FCC, TCPA, and CAN-SPAM Act set strict rules for SMS marketing. Non-compliance can lead to hefty fines. Thus, always stay compliant.

Ensuring Compliance: Key Recommendations

  1. Adopt Double Opt-In: This ensures you’re only messaging genuinely interested recipients. Whether through form-based opt-ins or reply-back mechanisms, always provide easy opt-out options.
  2. Steer Clear of Trigger Words: Words like “cannabis,” “kush,” and “edible” might cause complications. Instead, think creatively about how to convey your message without jeopardizing your campaign.

SMS Marketing Best Practices for the Cannabis Sector

  1. Leverage MMS for Better Engagement: Visual aids, like GIFs or images, enhance engagement. Opt for smaller file sizes to prevent delivery issues.
  2. Segment Your Audience: Tailor your messages to specific groups, like new customers, frequent buyers, or those within proximity to your store, for a higher ROI.
  3. Personalize Your Messages: Details like a recipient’s name or birthday can significantly amplify engagement. Automation tools can assist in personalizing at scale.

The Right Tools and Partnerships Matter

Equip yourself with proficient tools tailored for the cannabis sector. We recommend CRM platforms like DailyStory and SpringBig. Their integrated features ensure your campaigns remain within legal parameters.

Moreover, collaborating with experienced agencies like Conceited Marketing can simplify your journey. We’re adept at maneuvering through the industry’s intricacies and constructing effective campaigns.

Reach out today for a free consultation and let’s elevate your cannabis SMS marketing strategy together.